diff --git a/CHANGELOG.md b/CHANGELOG.md
index 7f6cf99..5023028 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -4,6 +4,11 @@ All notable changes to WebMeld are documented here.
 
 ## [Unreleased]
 
+### Changed
+
+- Add direct download, demo, and community showcase calls to action to the README.
+- Add an outcome-first 14-second social launch clip with cursor tracking and a matching poster.
+
 ## [0.1.1] - 2026-08-12
 
 ### Changed
diff --git a/README.md b/README.md
index ea1b15b..cb8e2fa 100644
--- a/README.md
+++ b/README.md
@@ -13,6 +13,12 @@
     <a href="PRIVACY.md">Privacy</a> ·
     <a href="CONTRIBUTING.md">Contributing</a>
   </p>
+  <p>
+    <a href="https://github.com/MicroMilo/webmeld/releases/download/v0.1.1/webmeld-0.1.1.zip"><img alt="Download WebMeld 0.1.1" src="https://img.shields.io/badge/Download-v0.1.1-7657F6?logo=googlechrome&logoColor=white"></a>
+    <a href="assets/demo/webmeld-demo.mp4"><img alt="Watch the 23 second demo" src="https://img.shields.io/badge/Watch-23s_demo-202838?logo=youtube&logoColor=white"></a>
+    <a href="https://github.com/MicroMilo/webmeld/discussions/2"><img alt="Join the WebMeld showcase" src="https://img.shields.io/badge/Join-Showcase-2DA36D?logo=github&logoColor=white"></a>
+  </p>
+  <p><sub>Open source · Local-first · No account · BYO model · Chrome Web Store coming soon</sub></p>
 </div>
 
 ![WebMeld configuring an Agent, selecting an element, and verifying a CSS preview](assets/demo/webmeld-demo.gif)
@@ -23,6 +29,8 @@ It works without Stylus, without an account, and without a WebMeld backend.
 
 > [Watch the 1080p Agent setup and editing demo](assets/demo/webmeld-demo.mp4)
 
+> Sharing WebMeld? Use the outcome-first [14-second social clip](assets/demo/webmeld-social.mp4) or its [poster](assets/demo/webmeld-social.webp).
+
 ## Why WebMeld
 
 | | |
@@ -42,6 +50,12 @@ It works without Stylus, without an account, and without a WebMeld backend.
 
 The model never receives permission to execute JavaScript or directly edit the DOM. It may only propose CSS declarations. WebMeld owns selector generation, sanitization, preview, verification, persistence, and rollback.
 
+## Community showcase
+
+What would you restyle with WebMeld? Share a before/after, the instruction you used, or a case where verification failed in [Show and tell discussion #2](https://github.com/MicroMilo/webmeld/discussions/2). Honest failures are as useful as polished redesigns.
+
+Please never post private URLs, API keys, or sensitive page content.
+
 ## Quick start
 
 WebMeld is currently distributed as an unpacked extension while the Chrome Web Store release is prepared.
diff --git a/README.zh-CN.md b/README.zh-CN.md
index 156dcc9..e4fc927 100644
--- a/README.zh-CN.md
+++ b/README.zh-CN.md
@@ -8,6 +8,12 @@
     <img alt="MIT License" src="https://img.shields.io/badge/license-MIT-7657F6">
   </p>
   <p><a href="README.md">English</a> · <a href="PRIVACY.md">隐私</a> · <a href="CONTRIBUTING.md">参与贡献</a></p>
+  <p>
+    <a href="https://github.com/MicroMilo/webmeld/releases/download/v0.1.1/webmeld-0.1.1.zip"><img alt="下载 WebMeld 0.1.1" src="https://img.shields.io/badge/Download-v0.1.1-7657F6?logo=googlechrome&logoColor=white"></a>
+    <a href="assets/demo/webmeld-demo.mp4"><img alt="观看 23 秒完整演示" src="https://img.shields.io/badge/Watch-23s_demo-202838?logo=youtube&logoColor=white"></a>
+    <a href="https://github.com/MicroMilo/webmeld/discussions/2"><img alt="加入 WebMeld 作品展示" src="https://img.shields.io/badge/Join-Showcase-2DA36D?logo=github&logoColor=white"></a>
+  </p>
+  <p><sub>开源 · 本地优先 · 无需账号 · 自带模型 · Chrome 商店版本准备中</sub></p>
 </div>
 
 ![WebMeld 配置 Agent、在真实网页上选择元素并验证 CSS 预览](assets/demo/webmeld-demo.gif)
@@ -18,6 +24,8 @@ WebMeld 是一个轻量的 Chromium 浏览器扩展。你可以直接在真实
 
 > [查看 Agent 配置与页面修改的高清 MP4 演示](assets/demo/webmeld-demo.mp4)
 
+> 想分享 WebMeld？可以直接使用“结果优先”的 [14 秒社交短片](assets/demo/webmeld-social.mp4) 或[宣传图](assets/demo/webmeld-social.webp)。
+
 ## 它解决什么问题
 
 | 能力 | 说明 |
@@ -37,6 +45,12 @@ WebMeld 是一个轻量的 Chromium 浏览器扩展。你可以直接在真实
 
 模型不会获得执行 JavaScript 或直接操作 DOM 的权限。模型只能提出 CSS 声明；选择器生成、安全过滤、预览、验证、保存和回滚都由扩展负责。
 
+## 社区作品展示
+
+你会用 WebMeld 修改什么？欢迎在 [Show and tell Discussion #2](https://github.com/MicroMilo/webmeld/discussions/2) 分享修改前后、使用的自然语言指令，或者一次验证失败的真实案例。失败案例和漂亮的改造同样有价值。
+
+请不要公开私有网址、API Key 或包含敏感信息的页面内容。
+
 ## 本地安装
 
 Chrome 商店版本正在准备中，目前可以通过开发者模式安装：
diff --git a/assets/demo/webmeld-social.mp4 b/assets/demo/webmeld-social.mp4
new file mode 100644
index 0000000..9bec44c
Binary files /dev/null and b/assets/demo/webmeld-social.mp4 differ
diff --git a/assets/demo/webmeld-social.webp b/assets/demo/webmeld-social.webp
new file mode 100644
index 0000000..cfb014c
Binary files /dev/null and b/assets/demo/webmeld-social.webp differ