diff --git a/Model/AbstractPixel.php b/Model/AbstractPixel.php
index 9948b85..6d7e285 100644
--- a/Model/AbstractPixel.php
+++ b/Model/AbstractPixel.php
@@ -174,6 +174,10 @@ protected function formatPrice(float $price): float
      */
     protected function getPrice(Product $product): float
     {
+        if (!$this->config->isCustomerGroupAllowedToSeeProductPrice()) {
+            return 0.0;
+        }
+
         $priceInfo = $product->getPriceInfo()->getPrice('final_price')->getAmount();
         $price = $priceInfo->getValue();
         return $this->formatPrice($price);
diff --git a/Model/Config.php b/Model/Config.php
index 7c8148d..aec321a 100644
--- a/Model/Config.php
+++ b/Model/Config.php
@@ -11,6 +11,7 @@
 use Magento\Config\Model\Config\Backend\Admin\Custom;
 use Magento\Framework\App\Config\ScopeConfigInterface;
 use Magento\Store\Model\ScopeInterface;
+use Magento\Customer\Model\Session as CustomerSession;
 
 class Config
 {
@@ -36,20 +37,53 @@ class Config
      */
     public const XML_PATH_PROTECT_CUSTOMER_DATA = 'mffacebookpixel/customer_data/protect';
 
+    /**
+     * Display Product Price For customer groups
+     */
+    public const XML_PATH_DISPLAY_PRODUCT_PRICE_FOR = 'mffacebookpixel/attributes/display_product_price_for';
+
     /**
      * @var ScopeConfigInterface
      */
     private $scopeConfig;
 
+    /**
+     * @var CustomerSession|null
+     */
+    private $customerSession;
+
     /**
      * Config constructor.
      *
      * @param ScopeConfigInterface $scopeConfig
+     * @param CustomerSession|null $customerSession
      */
     public function __construct(
-        ScopeConfigInterface $scopeConfig
+        ScopeConfigInterface $scopeConfig,
+        ?CustomerSession $customerSession = null
     ) {
         $this->scopeConfig = $scopeConfig;
+        $this->customerSession = $customerSession;
+    }
+
+    /**
+     * @return bool
+     */
+    public function isCustomerGroupAllowedToSeeProductPrice(): bool
+    {
+        $allowedGroups = $this->getConfig(self::XML_PATH_DISPLAY_PRODUCT_PRICE_FOR);
+
+        if (!$allowedGroups) {
+            return false;
+        }
+
+        $allowedGroups = explode(',', $allowedGroups);
+
+        $session = $this->customerSession ?: \Magento\Framework\App\ObjectManager::getInstance()
+            ->get(CustomerSession::class);
+        $customerGroupId = (string)$session->getCustomerGroupId();
+
+        return in_array('all', $allowedGroups) || in_array($customerGroupId, $allowedGroups);
     }
 
     /**
diff --git a/Model/Config/Source/CustomerGroups.php b/Model/Config/Source/CustomerGroups.php
new file mode 100644
index 0000000..5fb82b6
--- /dev/null
+++ b/Model/Config/Source/CustomerGroups.php
@@ -0,0 +1,49 @@
+<?php
+/**
+ * Copyright © Magefan (support@magefan.com). All rights reserved.
+ * Please visit Magefan.com for license details (https://magefan.com/end-user-license-agreement).
+ */
+
+declare(strict_types=1);
+
+namespace Magefan\FacebookPixel\Model\Config\Source;
+
+use Magento\Customer\Model\ResourceModel\Group\CollectionFactory as GroupCollectionFactory;
+use Magento\Framework\Data\OptionSourceInterface;
+
+class CustomerGroups implements OptionSourceInterface
+{
+    /**
+     * @var GroupCollectionFactory
+     */
+    private $groupCollectionFactory;
+
+    /**
+     * @param GroupCollectionFactory $groupCollectionFactory
+     */
+    public function __construct(
+        GroupCollectionFactory $groupCollectionFactory
+    ) {
+        $this->groupCollectionFactory = $groupCollectionFactory;
+    }
+
+    /**
+     * @return array
+     */
+    public function toOptionArray(): array
+    {
+        $options = [
+            ['value' => 'all', 'label' => __('All Customer Groups')]
+        ];
+
+        $groups = $this->groupCollectionFactory->create();
+        foreach ($groups as $group) {
+            $options[] = [
+                'value' => $group->getId(),
+                'label' => $group->getCustomerGroupCode()
+            ];
+        }
+
+        return $options;
+    }
+}
diff --git a/etc/adminhtml/system.xml b/etc/adminhtml/system.xml
index 08dc29a..de8b410 100644
--- a/etc/adminhtml/system.xml
+++ b/etc/adminhtml/system.xml
@@ -63,6 +63,10 @@
                     <source_model>Magento\Config\Model\Config\Source\Yesno</source_model>
                     <comment><![CDATA[<strong class="colorRed">Warning!</strong> Enabling this option may cause the performance impact.]]></comment>
                 </field>
+                <field id="display_product_price_for" translate="label" type="multiselect" sortOrder="30" showInDefault="1" showInWebsite="1" showInStore="1" canRestore="1">
+                    <label>Display Product Price For</label>
+                    <source_model>Magefan\FacebookPixel\Model\Config\Source\CustomerGroups</source_model>
+                </field>
             </group>
             <group id="page_speed_optimization" translate="label" type="text" sortOrder="30" showInDefault="1" showInWebsite="1" showInStore="1">
                 <label>Page Speed Optimization</label>
diff --git a/etc/config.xml b/etc/config.xml
index fb0f924..ee36030 100644
--- a/etc/config.xml
+++ b/etc/config.xml
@@ -21,6 +21,7 @@
             <attributes>
                 <product>sku</product>
                 <categories/>
+                <display_product_price_for>all</display_product_price_for>
             </attributes>
             <page_speed_optimization>
                 <enabled>1</enabled>