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CMunoz-28/README.md

Carlos Muñoz

Marketing Analytics · Data Science · Growth Strategy

MS in Marketing Analytics, CSU East Bay. I help small businesses and brands turn data into decisions — through predictive models, executive dashboards, and marketing strategy built on real client work.

LinkedIn Tableau Portfolio

Skills & Tools

Category Tools
Languages Python · SQL
Libraries Pandas · NumPy · Scikit-learn · Matplotlib · Seaborn
Visualization Tableau · Power BI · Plotly
Analytics A/B Testing · Regression · Segmentation · Causal Inference · Forecasting
CRM Neoserra · Zoho CRM · HubSpot
Other Excel · IBM Cognos · Figma · WordPress

Featured Projects

NorCal SBDC: Marketing Consulting
Real-world marketing advisory work for 13+ small business clients: strategies, SEO audits, CRM onboarding (Zoho), social media plans, content calendars, and reusable consulting frameworks.

MS in Marketing Analytics: CSU East Bay
Customer churn modeling, campaign performance analysis, segmentation, and executive dashboards. Full end-to-end analyst workflow across 8 courses.

Business Analytics with Python
RFM segmentation, Google Causal Impact testing, Facebook Prophet forecasting, logistic regression, and random forest models, applied to real business problems.

Digital Strategy Case Study: EB Cosmetic & Reconstructive Surgery
Brand repositioning, technical SEO audit, UX wireframing, and HIPAA-compliant lead gen planning for a medical practice.

IBM Data Science Professional Certificate
12-course program covering data collection, wrangling, ML (Scikit-learn), visualization, and a full SpaceX launch prediction capstone.

IBM Data Analytics Professional Certificate
End-to-end data analysis across Python, SQL, Excel, and IBM Cognos, with an applied capstone project.

Currently Working On

  • Expanding Tableau public dashboards across client and academic projects
  • Growing NorCal SBDC consulting practice across 13+ small business clients
  • Building marketing analytics frameworks for small business strategy and performance reporting

Open to marketing analytics, data analyst, and growth analytics roles.
🌐 carlosamunoz.com/contact-me

Pinned Loading

  1. NorCal-SBDC-Marketing-Consulting NorCal-SBDC-Marketing-Consulting Public

    Marketing consulting work completed as an advisor at NorCal SBDC — client strategies, audits, toolkits, and deliverables

  2. Marketing-Analytics-CSUEastBay Marketing-Analytics-CSUEastBay Public

    MS in Marketing Analytics projects from CSU East Bay — customer segmentation, churn modeling, campaign performance, and data visualization

    Jupyter Notebook

  3. seeker-marketing-strategy seeker-marketing-strategy Public

    Marketing content and execution support portfolio for Seeker, a career intelligence platform (completed engagement).

  4. Business-Data-Analytics-Python Business-Data-Analytics-Python Public

    Business analytics projects in Python — regression, RFM segmentation, causal inference, time-series forecasting, and customer churn modeling

    Jupyter Notebook

  5. IBM-Data-Analytics-Professional-Certificate IBM-Data-Analytics-Professional-Certificate Public

    IBM Data Analyst Professional Certificate coursework — Python, SQL, Excel, data wrangling, dashboards, and capstone project

    Jupyter Notebook

  6. IBM-Data-Science-Professional-Certificate IBM-Data-Science-Professional-Certificate Public

    IBM Data Science Professional Certificate coursework — Python, SQL, machine learning, data visualization, and SpaceX capstone project

    Jupyter Notebook