feat(sponsor): replace ProjectionLab marketing with Social Security Advisors - #581
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…dvisors Swap every sponsor placement (calculator sponsor box, guide inline CTA, guide footer strip, sticky mobile bar) and the Ko-fi prompt on the strategy page to Social Security Advisors' free consultation calendar. - Add src/lib/sponsor.ts as the single source for sponsor name, URL, and PostHog destination so a future swap is one config change plus copy. - Rename ProjectionLabAd to SponsorAd with new copy and their logo. - Replace SupportPrompt with AdvisorPrompt on /strategy (placement strategy-prompt). - Rename the guide CTA type from projectionlab to sponsor. - Track impressions and clicks under destination socialsecurityadvisors with the existing placement names for direct comparison in PostHog. - Leave the ProjectionLab review guide and projectionlab.com integration untouched. Claude-Session: https://claude.ai/code/session_01KLHM5uWdnMTejXqFcNKVHz
Deploying social-security-tools with
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| Latest commit: |
3f67019
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| Status: | ✅ Deploy successful! |
| Preview URL: | https://7ff9e097.social-security-tools.pages.dev |
| Branch Preview URL: | https://worktree-ssa-advisors-sponso.social-security-tools.pages.dev |
- Restore hero-row layout on /strategy by targeting .advisor-prompt instead of the removed .support-prompt class. - Soften "certified advisor" wording to "experienced advisor" and drop the credential line; only claims stated on the sponsor's own site remain. - Use empty alt text on the decorative logo next to the sponsor heading. - Rename leftover discount classes to cta-subtext and sponsor-note. - Trim repeated "free consultation" copy in the ad card. - Loosen the sponsor URL test so it checks shape rather than restating the constant. - Expand the sponsor config doc comment to list every file a future sponsor swap touches. Claude-Session: https://claude.ai/code/session_01KLHM5uWdnMTejXqFcNKVHz
- Compose a stacked star-over-wordmark logo so it fits the square image slot in the ad card. - Rewrite the ad card around scheduling a free call with a specialist and note that the link opens their scheduling calendar, since the landing page itself has little context. - Align button text across placements to "Schedule a Free Call". Claude-Session: https://claude.ai/code/session_01KLHM5uWdnMTejXqFcNKVHz
Override the guide-page image border, radius, and shadow so the logo sits flat on the card, and remove the decorative link emoji. Claude-Session: https://claude.ai/code/session_01KLHM5uWdnMTejXqFcNKVHz
The anchor wraps the intro heading and text as well as the card, so its hover shadow boxed the prose. SponsorAd already highlights the card. Claude-Session: https://claude.ai/code/session_01KLHM5uWdnMTejXqFcNKVHz
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Summary
Converts the site's sponsor marketing from ProjectionLab to Social Security Advisors (paid claiming-strategy advising, 20% referral fee) to measure how well it converts. Every placement links to their free initial consultation calendar on Acuity.
Placements converted
Sponsor.svelte), now headed "Want an Expert Second Opinion?"InlineCTA.svelte)guide-footer.svelte)StickyMobileCTA.svelte)AdvisorPrompt.svelteStructure
src/lib/sponsor.tsholds the sponsor name, URL, and PostHog destination. Swapping sponsors again is a change to that file plus the copy inSponsorAd.svelte.ProjectionLabAd.svelterenamed toSponsorAd.svelte; ProjectionLab screenshot removed, their logo added.projectionlabtosponsor.SupportPrompt.sveltedeleted (Ko-fi remains on about, contact, and resources pages).Analytics
Outbound: VisibleandOutbound: Clickedwithdestination: socialsecurityadvisorsand the existing placement names (sponsor-box,guide-inline,guide-footer,guide-sticky-mobile), plus the newstrategy-prompt. This compares directly against the ProjectionLab history in PostHog.rel="noopener"withoutnoreferrerso Acuity can see the referrer.Left alone
/guides/projectionlab-review(shared footer strip changes there like every other guide)projectionlab.comintegration config (real product integration, not marketing)Test plan
npm test: 78 files, 2065 tests pass, plus newsrc/test/sponsor.test.tsnpm run quality: Biome clean, svelte-check 0 errorsOutbound: Visible/Outbound: Clickedevents withdestination = socialsecurityadvisorsappear in PostHoghttps://claude.ai/code/session_01KLHM5uWdnMTejXqFcNKVHz