feat(guides): drop the sticky mobile sponsor bar - #582
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Remove StickyMobileCTA and its mount in the guide footer. Over four months it drew 28,870 impressions for 30 clicks (0.10% CTR), the lowest of any placement, while being the most intrusive one on phones. The guide footer wrapper stays because it drives the "Guide Footer: Visible" impression event. Claude-Session: https://claude.ai/code/session_01KLHM5uWdnMTejXqFcNKVHz
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Summary
Removes the sticky bottom bar that appeared on phones after scrolling halfway through a sponsor-type guide.
Why: PostHog history since May 4 shows it was the worst-performing outbound placement by a wide margin, and the most intrusive one.
Changes
StickyMobileCTA.svelteand its mount inguide-footer.svelte.The
guide-sticky-mobileplacement will simply stop appearing in new PostHog data. The calculator-vs-sponsor guide CTA type inguide-cta-config.tsis untouched, since the inline card still uses it.Test plan
npm test: 78 files, 2065 tests passnpm run quality: Biome clean, svelte-check 0 errorsguide-sticky-mobileevents in PostHoghttps://claude.ai/code/session_01KLHM5uWdnMTejXqFcNKVHz