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JacobLett/README.md

Jake Lett

HubSpot & Google Ads Specialist for Manufacturers · Founder, Bootstrap Creative

I help industrial manufacturers turn their website into a source of RFQs. Fifteen years focused on B2B and industrial digital marketing: HubSpot CMS and HubL development, Google Ads, SEO/AEO, and website migration. Based in Clinton Township, Michigan (Metro Detroit).

What I do

Area Work
HubSpot CMS and HubL theme development, CRM setup, marketing automation
Paid search Google Ads, Microsoft/Bing Ads, targeted at B2B industrial buyers
AI search Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) so tools like ChatGPT recommend manufacturers by name
Migration WordPress to HubSpot, without losing SEO rankings or lead tracking

Recent results

An industrial equipment client went from 4 to 14 sales opportunities in a single month while I cut their ad spend 46%. A medical device manufacturer's cost per lead dropped from $171 to $88.

Credentials

HubSpot Certified. Google Ads Specialist. HubSpot Solutions Partner. Selected by HubSpot for its official theme marketplace (Industrial Pro theme, 2020 Theme Challenge).

Selected work

  • Industrial Pro — HubSpot theme built for manufacturers, selected for HubSpot's official marketplace
  • Jake Addons — free HubSpot CMS module library
  • Pinned repos below: Bootstrap 4/5 reference tools and starter projects used across client HubSpot builds

Work with me

I take on a small number of manufacturers directly, no account managers or junior staff. Free 30-minute strategy call: I look at your website and ad account live and tell you what I'd fix first. bootstrapcreative.com/strategy-call

This is for manufacturers. If you're an ecommerce brand or consumer product company, I'm not the right fit.

Links

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  1. bootstrap-4-book bootstrap-4-book Public

    Bootstrap 4 Book PDF for Beginners - Bootstrap 4 Quick Start

    9 2

  2. IfBreakpoint IfBreakpoint Public

    ifbreakpoint.js : if Bootstrap 4 breakpoint (media query) is X do something

    JavaScript 13 7

  3. Bootstrap-4-Classes-Reference-Table Bootstrap-4-Classes-Reference-Table Public

    All of the Bootstrap 4 classes with a short description and preview image

    HTML 8

  4. pixel-portfolio pixel-portfolio Public

    Pixel Portfolio - A free developer / designer portfolio website template

    HTML 4 4

  5. sparky sparky Public

    A Bootstrap 3 and 4 Sass Starter Project

    HTML 20 8

  6. page-examples page-examples Public

    The different approaches to responsive web design for beginners

    HTML