I help industrial manufacturers turn their website into a source of RFQs. Fifteen years focused on B2B and industrial digital marketing: HubSpot CMS and HubL development, Google Ads, SEO/AEO, and website migration. Based in Clinton Township, Michigan (Metro Detroit).
| Area | Work |
|---|---|
| HubSpot | CMS and HubL theme development, CRM setup, marketing automation |
| Paid search | Google Ads, Microsoft/Bing Ads, targeted at B2B industrial buyers |
| AI search | Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) so tools like ChatGPT recommend manufacturers by name |
| Migration | WordPress to HubSpot, without losing SEO rankings or lead tracking |
An industrial equipment client went from 4 to 14 sales opportunities in a single month while I cut their ad spend 46%. A medical device manufacturer's cost per lead dropped from $171 to $88.
HubSpot Certified. Google Ads Specialist. HubSpot Solutions Partner. Selected by HubSpot for its official theme marketplace (Industrial Pro theme, 2020 Theme Challenge).
- Industrial Pro — HubSpot theme built for manufacturers, selected for HubSpot's official marketplace
- Jake Addons — free HubSpot CMS module library
- Pinned repos below: Bootstrap 4/5 reference tools and starter projects used across client HubSpot builds
I take on a small number of manufacturers directly, no account managers or junior staff. Free 30-minute strategy call: I look at your website and ad account live and tell you what I'd fix first. bootstrapcreative.com/strategy-call
This is for manufacturers. If you're an ecommerce brand or consumer product company, I'm not the right fit.

