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Full detail: Where this data comes from
Lytics is a customer data platform (CDP) that provides a REST API for managing unified user profiles, behavioral segments, content affinity scoring, campaigns, and real-time personalization integrations. The platform enables marketers to ingest data from 100+ sources, build predictive audiences, and activate them across advertising networks, email providers, data warehouses, and on-site personalization tools.
Website: https://www.lytics.com/
API Documentation: https://docs.lytics.com/reference
GitHub: https://github.com/lytics
Status: https://lytics.statuspage.io/
Blog: https://www.lytics.com/blog/
Pricing: https://www.lytics.com/pricing/
- Lytics REST API — User profile management, behavioral segment queries, content affinity scores, audience activation, data stream ingestion, Cloud Connect warehouse integrations, and job orchestration. Base URL:
https://api.lytics.io
API tokens are created in the Lytics admin portal under Account > Security > Authorizations. Tokens carry role-based scopes. Pass the token as an HTTP Authorization header or as an access_token query parameter.
| Plan | Monthly Credits | Price |
|---|---|---|
| Developer | 2M | Free |
| Growth | 5M | $500/mo |
| Enterprise | 10M+ (custom) | Custom |
See plans/lytics-plans-pricing.yml for full details.
Key platform limits (all tiers unless noted):
- Max event record size: 4 KB
- Max batch record size: 16 KB
- Max batch total: 1 GB
- Max profile size: 1 MB
- Max audiences per account: 500
- Max active imports: 100
- Max active exports: 200
- Max URLs enriched: 20,000/month
Event ingress/egress rates, aggregate sizes, and re-evaluation rates are quota-based and vary by plan. See rate-limits/lytics-rate-limits.yml for full details.
Lytics uses a credit-based consumption model. Inbound data events consume 1 credit each; Cloud Connect warehouse sync rows consume 0.5 credits. See finops/lytics-finops.yml for optimization guidance.