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hitesh099/README.md

Hi, I'm Hitesh Patil 👋

Marketing Data Analyst | SQL · Python · MMM · Tableau · Snowflake

I turn multi-channel marketing data into clear ROI insights — from 40M-row Snowflake pipelines to budget simulators that move real dollars.

🔬 Featured Projects

📊 PepsiCo — Marketing Mix Modeling & Omnichannel Optimization

End-to-end MMM ecosystem: Snowflake data consolidation, Python ad-stock + saturation models, budget scenario simulator, and Tableau dashboards for $10M+ annual media planning.

Impact: $10.8M projected revenue · 17% MMM accuracy gain · 14% budget reallocated · 8–11% YoY ROI improvement

Python SQL Snowflake Tableau scikit-learn statsmodels Nielsen IRI GA4

🛒 Procter & Gamble — Smart Basket Retail Analytics Platform

Retail analytics platform with K-Means store segmentation (40K+ outlets), Prophet/ARIMA demand forecasting, and geospatial distribution gap analysis across 20+ India markets.

Impact: ₹32 Cr+ revenue · 27% stockout reduction · 24% forecast accuracy gain · 60% ETL effort saved

Python SQL Server scikit-learn Prophet ARIMA GeoPandas Power BI Tableau

🛠 Core Skills

Analytics Engineering BI & Visualization
Media Mix Modeling Python · SQL Tableau · Power BI
Attribution Analysis Snowflake · BigQuery Looker Studio · GA4
A/B Testing Pandas · NumPy Qlik Sense
Demand Forecasting scikit-learn · Prophet Excel (Advanced)
Customer Segmentation ETL Automation Adobe Analytics

📫 Connect

AWS Solutions Architect Associate · M.S. Computer Science, UAB

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  1. hitesh099.github.io hitesh099.github.io Public

    HTML 1

  2. pepsico-mmm-analytics pepsico-mmm-analytics Public

    End-to-end Marketing Mix Modeling & Omnichannel Optimization — PepsiCo

    Jupyter Notebook 1

  3. pg-smart-basket-analytics pg-smart-basket-analytics Public

    Smart Basket Retail Analytics & Demand Forecasting — Procter & Gamble

    1

  4. hitesh099 hitesh099 Public

    Config files for my GitHub profile.

  5. CodeClause_Text-editor CodeClause_Text-editor Public

    HTML

  6. codeclause_chatroom_app codeclause_chatroom_app Public

    JavaScript