I help businesses, agencies, and product teams solve complex WordPress problems—from platforms that slow down under real traffic to custom systems that have become difficult to maintain.

With 13+ years of WordPress experience, I work across architecture, performance, security, custom development, WooCommerce, migrations, and third-party integrations. My role combines hands-on engineering with technical consulting: I diagnose the real issue, explain the tradeoffs, and build solutions your team can maintain.

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• Enterprise WordPress — technical leadership and hands-on engineering for high-traffic, business-critical platforms
• Performance optimization — evidence-led diagnosis and durable fixes for frontend, backend, database, and caching bottlenecks
• Custom plugin development — secure, scalable plugins, Gutenberg experiences, business workflows, and API integrations
• Architecture and reliability audits — clear analysis of structural risk, technical debt, scalability, and upgrade safety
• Ongoing WordPress partnership — continued development, monitoring, technical direction, and platform care

I start with business context and evidence before changing code. That leads to clearer scope, fewer assumptions, and solutions that address root causes instead of masking symptoms.

Performance and security are architectural decisions, not cleanup tasks. Maintainable code, documented tradeoffs, careful validation, and direct communication are part of every engagement.

• Building the eBookCrafter Plugin for WordPress — taking a product idea from prototype to a production-ready Gutenberg and React plugin
• Migrating and Redesigning PhotoEventDD — moving a photography platform from Wix to a flexible WordPress foundation

Alongside client work, I build focused WordPress products including ThemeRouter, OneCaptcha, and PerformWP.

WPVIP Advanced Professional WordPress Developer · Codeable Certified Expert · Vetted Toptal Talent

• Enterprise WordPress Accessibility Governance: WCAG, Ownership, and Delivery
• WooCommerce Meta Queries vs Custom Tables: When to Use Each at Scale
• WPVIP Advanced Professional WordPress Developer Certification

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If you have a WordPress platform, product, or technical decision that needs senior direction, share the details. I personally review every enquiry.

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