I translate 20 years of combined small business, higher education, learning & development, and administrative leadership experience into data-driven decisions — now focused on product and marketing analytics.
- 🔍 I turn ambiguous business questions into clear, metric-backed recommendations
- 📊 Comfortable across SQL, Python (pandas), Excel, Google Sheets, and Tableau
- 🎓 Data Analytics certificate, Product Analyst specialization — Turing College
- 🎯 Open to product analyst, marketing analyst, and data analyst roles
AdventureWorks HR Strategy Analysis Post-merger executive analysis translating HR and sales data into a Tableau dashboard and data-storytelling presentation, with specific hiring and diversity recommendations.
RFM Customer Revenue Analysis Shows the top 29% of customers drive 73.5% of revenue and should be protected, while 45% of the base sits in disengaged segments.
Funnel Friction Analysis SQL/Tableau analysis of e-commerce checkout friction — quantifies $75K in lost revenue and pinpoints the checkout loop driving 78% of churn.
A/B Testing: Fast Food Marketing A/B test of fast food marketing promotions using SQL and statistical testing — identifies the top-performing promotion at 99% confidence.
Coursera Course EDA Exploratory data analysis of Coursera courses examining what drives enrollment — organization reputation, course difficulty, ratings, and course title keyword trends.