I build the product and run the company that ships it.

Right now that's Klyiro, a done-for-you growth system for Shopify brands (WhatsApp reactivation, dynamic ads, and generative-engine optimization). I write the code, design it, and sell it. Doing all three teaches you more than doing any one.

I taught myself to build software as a teenager, so when university came around I skipped CS on purpose and studied Startup Management instead. The point was to get good at turning code into a company, not just writing it.

The rest of the time I build products around that thesis: retention tooling and AI sales agents, plus the occasional hardware or music-tech experiments. I like the hard, unfashionable parts. Real-time rendering, systems programming, and the seam where design meets engineering.

📍 Latvia · studying Startup Management · self-taught since my teens

• Klyiro: growth infrastructure for Shopify supplement brands. WhatsApp reactivation, dynamic creative, and GEO in one managed system.
• Morder: WhatsApp retention SaaS for ecommerce. Merchants connect Shopify or WooCommerce and build automated WhatsApp playbooks; the flagship Pattern Lab turns a store's raw data into a visual map of where revenue is leaking.
• Madara: AI sales operator that finds dormant leads in Pipedrive, sends personalized reactivations, handles the replies, and briefs the sales team over WhatsApp.

I care more about shipping than the logo, but for the curious:

Everyday: TypeScript · React · Next.js · Node · Python · PostgreSQL · Prisma
Also fluent: Rust · Flutter / Dart · C# / .NET · PHP · Docker
For craft: WebGPU · Three.js · Bevy · Blender · Figma · a little sound design
Building with: Trigger.dev · n8n · Neon · the Claude API

Founder-mode: decide, approve, sell, and still commit on weekends.